United Electronics Company established its first premier Big Box retail brand eXtra into United Arab Emirates in 2003, to provide a complete shopping experience for consumer electronics and home appliances. eXtra offers a wide range of quality branded products, like TV screens, audio, computers, mobile phones and IT communications, cameras, home appliances and personal care products along with their accessories. It opened with a range of 20,000 items totally focused on quality services and customer care. eXtra currently has 13 stores in the Kingdom.